Category Archives: Business

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Don’t forget about your email address.

Category : Business

We pride ourselves on being a full solution service. This means when you come to us you get everything you need to maintain a great online presence.

I know companies that will charge $10,000 or more for a great website – and they do look amazing – but within 12 months they’re full of security holes, out of date and the person or business who spent the money is still using a gmail email address instead of operating an email address under the same name as their website. Do you know what I mean? If the business is called Wendy’s Widgets and the domain is www.wendyswidgets.com then the email should be wendy@wendyswidgets.com and not wendyswidgets@gmail.com or wendyswidgets@hotmail.com

Firstly, it’s far more professional to maintain an email address using your domain name. Secondly, if the business grows then it’s easy to add a second, third or fourth email address using the @wendyswidgets.com domain. Plus, you can create sales@wendyswidgets.com and support@wendyswidgets.com and have those emails go to the right people in your business.

When those people in your business reply to enquiries then customers will easily recognise your domain name and know it’s you. Lastly, and this is getting a little more technical, but using a domain name gives you a much higher chance of bypassing SPAM filtering. It’s never great when you email a client and your email ends up in their SPAM folder for them to never see.

Whether it seems like a small thing or not, often little things like these make a difference when it comes to growing your customer base and building trust. Our advice, go with an email address that matches your professional image and the brand you’re building.


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Is your website up to date?

Category : Business

Depending on your industry or area of expertise many people are heading straight to your website to find out about you and what services you offer. This is great news. Educated and pre-qualified buyers are perfect for your business. They know what they need, make quicker decisions and if they like your business they’ll become great return customers.

The downside however is that if your website is out of date then your buyer is educated with old or inaccurate information. Then when they reach out to you to buy or engage you, you’ve wasted their time and damaged your first impression and level of trust. It would be like walking into a store and being given a sales catalogue from 3 months ago, or a menu which is out of date with many of the options no longer available.

It’s imperative that you have a website that’s easy to update, easy to remove old information from and that you regularly keep it up to date. Great websites even allow you to set dates and times that content is available. For example, if you’re a florist running a Mother’s Day Promotion, then the promotion would automatically finish on Mother’s Day with no action from you. Your clients who visit your website the next day won’t be presented with the outdated promotion.

We include professional functionality like this into your website as standard so with a couple of extra button clicks you’ll have your customers trusting that your website only contains the most up to date information.


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Launching PureArte Web Services

Category : Business

We’re super excited to be launching PureArte Web Services. It’s no small decision to launch a new business and it was really important to us that we get connected to all the things we love. We love the internet, we love technology and most of all we love people, solving problems and fulfilling needs.

The reason we exist is to make a difference and partner people and business in their passion, objectives and goals.

If you need a web partner we’d love to talk. Our commitment is 100% satisfaction guaranteed and value well beyond the dollar cost.

Mention this post and get 50% off the cost of your first website and first 12 months hosting. Valid until 30 June 2017.

I personally really look forward to helping and creating with you.

Thank you,

Christian

Owner – PureArte Web Services